While I get many questions from bloggers asking for advice on ‘ how to blog ‘ perhaps one of the biggest questions a new blogger needs to ask themselves before they move on to the HOW to blog question is ‘ WHAT will I blog about?’ There is no real right or wrong answer to this question as blogs come in all shapes and sizes and focus upon all manner of topics. However thinking through the question before you start a blog will help you make some of the other decisions that you’ll want to make later on in this guide (for example the domain name and the name of your blog will probably come out of this decision). Reasons to Focus Upon a Niche with Your Blog Choosing a niche to blog about is important for a number of reasons.

See the article here:
How to Blog: Choose a Niche for Your Blog [Why Niches are Important]